Founded by Ukrainian journalists Nataliya Gumenyuk and Angelina Kariakina, the Lab is an interdisciplinary coalition of journalists and sociologists, including the Arena Programme at the SNF Agora Institute at Johns Hopkins University, Kharkiv Institute of Social Research, and Lviv Media Forum.
Journalist, author and documentary filmmaker, researcher, co-founder of the PIJL
Journalist, editor, researcher, co-founder of the PIJL
Sociologist, director of the Kharkiv Institute for Social Research
Founder and the Head of the School of Journalism of the Ukrainian Catholic University, co-founder of the Lviv Media Forum
We create high quality content to promote a constructive discussion around complex social topics, and test this content on audiences, before developing editorial strategies based on the sociological research. Our experts research public opinion and test content among different audiences, and media architects develop editorial strategies based on sociological research and audiences' feedback.