However, part of the problem is that many of these tools only exist in English, and they only work on one platform or another. For instance, they will be built just for Twitter and they will be built just in English. Thus, Wolley says, tools should be built in other languages and for multiple platforms. This is an international problem.”
Many social media companies are beginning to expand internationally, but many are not. For instance, there may be a major and overwhelming focus on the UK and North America. To scale teams in other countries requires cultural context: going into these countries and doing the work that they are doing. This would mean hiring people from Ukraine or the Philippines who know what is going on politically and socially.
According to Woolley, Facebook received an undue amount of criticism whereas Google, YouTube, and many other products — many of them search products — also have a lot of responsibility and a lot to answer for.
Another focus should be devoted to underrepresented or marginalized groups who, oftentimes, are disproportionately or primarily targeted through these manipulation campaigns.”Today it is not enough just to report on the issues that minorities or marginalized communities are facing; it is also important to work with them and understand what they need the most and what they most hope to be told.
During the last years the media devoted a lot of attention to the danger of disinformation. Now it’s time to test practical solutions. While computing propaganda depends on technology, the media need to understand it better.
To understand how things could be improved Wolley also recommends the book “Design Justice
” by a Massachusetts Institute of Technology scholar Sasha Costanza Chock which covers the perspective that many of these communities are already coming up with unique and creative ways of combating the problems that they face. These include informational problems and disinformation problems. By working with these communities more directly — particularly, at a local level — one can make their voices heard much more effectively, said Woolley. One needs to work with them, hear about what they want and give them airspace.
Thus technology is not just able to ‘break the truth’ (as the title of Wolley’s book says), but could be able ‘to break injustice’