Public Interest
Journalism Lab
We research, create and popularise best practices for public interest journalism in the digital age.
ABOUT LAB

Founded by Ukrainian journalists Nataliya Gumenyuk and Angelina Kariakina, the Lab is an interdisciplinary coalition of journalists and sociologists, including the Arena Programme at the SNF Agora Institute at Johns Hopkins University, Kharkiv Institute of Social Research, and Lviv Media Forum.

Nataliya Gumenyuk

Journalist, author and documentary filmmaker, researcher, co-founder of the PIJL

Angelina Kariakina

Journalist, editor, researcher, co-founder of the PIJL

Peter Pomerantsev

Director of the Arena programme, a Senior Fellow at the SNF Agora Institute at Johns Hopkins University, and an author and TV producer.

Denys Kobzin

Sociologist, director of the Kharkiv Institute for Social Research

Igor Balynskyi

Founder and the Head of the School of Journalism of the Ukrainian Catholic University, co-founder of the Lviv Media Forum

WHAT WE DO

We create high quality content to promote a constructive discussion around complex social topics, and test this content on audiences, before developing editorial strategies based on the sociological research. Our experts research public opinion and test content among different audiences, and media architects develop editorial strategies based on sociological research and audiences' feedback.

The Lviv Media Forum
LMF is the biggest media conference in Central and Eastern Europe, an ecosystem of people, organisations and projects. It develops comprehensive media solutions and popularises the best worldwide media practices in Ukraine.
Arena Programme
Arena Programme at the SNF Agora Institute at Johns Hopkins University researches the causes of disinformation, polarisation and hate speech and creates counter responses. specialises in best practices for creating media content in the public interest, and in cutting-edge sociological research that investigates how to overcome the challenges of polarisation and disinformation.
The Kharkiv Institute of Social Research
KhISR is an independent, non-profit organisation. Since 1999 their research has mainly focused on access to justice in Ukraine, police transparency, public safety in regions which are located near to zones of military conflict in Ukraine; discriminatory practices and the reformation of social services at the community level.
Public Interest Journalism Lab
The Lab seeks to popularise best practices for public interest journalism in the digital age by creating and testing different types of content.